SMALL BUSINESS HAWAII
Creating A Better Hawaii Through Private Enterprise
VOLUME 20, No. 5 * MAY 1995
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April 30 -ÊMay 6, 1995 Celebrate Small Business Week

The U.S. Small Business Administration (SBA) will honor 53 of America's
top small business entrepreneurs at national ceremonies in Washington,
D.C. during this year's Small Business Week, April 30 - May 6.

The theme for 1995 is "Small Business: Building America's Future."

The leading business owners come from each of the 50 states, plus the
District of Columbia, Puerto Rico/Virgin Isles and Guam. Each has
already been named Small Business Person of the Year from his or her
state. One of these 53 will be selected as the national Small Business
Person of the Year at White House ceremonies during the week.

In 1986, Hawaii's Charlie Nishioka was designated as America's top
small business owner, and since then, Hawaii has a number of statewide
advocates who also garnered top national awards. A complete list of
Hawaii's 1995 awardees, honored at an April 25 luncheon at the Ilikai,
appears on this page.

The SBA, created by President Dwight Eisenhower in 1953 to help small
businesses get started and obtain financial assistance, now has a loan
portfolio in excess of $23 billion. The current SBA Administrator is
Philip Lader. Andrew Poepoe is Hawaii's Director.

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Donald Sasaki Wins Top SBA Award

The U.S. Small Business Administration (SBA) announced the 1995 small
business awardees on April 4. They were honored by the State
Legislature, the Mayors, and at the Annual Awards Luncheon sponsored by
the SBA and cosponsored by the Hawaii Business League, NFIB--Hawaii,
the Small Business Council of the Chamber of Commerce and SBH. Several
awardees are members of SBH. Two State awardees have already won
Regional recognition as well.

Small Business Hawaii member awardees indicated by * Honorees include:

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REGION IX, STATE OF HAWAII and County AWARDEES

Accountant Advocate of the Year
Roy H. Doi
Kobayashi, Doi & Lum, CPA's
Wahiawa, Hawaii (Island of Oahu)

Financial Services Advocate of the Year
Paul Rehob *
Bank of America, FSB
Honolulu, Hawaii (Island of Oahu)

STATE OF HAWAII (and Counties)

Small Business Person of the Year
Donald M. Sasaki
Cal-Kona Produce, Inc.
Kealakekua, Hawaii (County of Hawaii)

Small Business Exporter of the Year
Thomas & Ellen Matthews *
Trade West, Inc.
Honolulu, Hawaii (County of Oahu)

Young Entrepreneur of the Year
Anthony "Tony" Pajela
Garden Island Security, Inc.
Lihue, Kauai (Island of Kauai)

Minority Small Business 
Advocate of the Year
Jose Villa
Hawaii Hispanic Consultants
Honolulu, Hawaii (Island of Oahu)

Women in Business Advocate of the Year
Francine L. K. Slom *
Small Business Hawaii
Honolulu, Hawaii (Island of Oahu)

COUNTY OF MAUI

Small Business Person of the year
Mr. Kimberly Ball
Hi-Tech Maui, Inc.
Kahului, Hawaii

Women in Business Advocate of the Year
Meg Moore
Coldwell Banker/McCormack Real Estate
Kihei, Hawaii

CITY & COUNTY OF HONOLULU

Small Business Person of the Year
Karen Sotomura
Joseph K. & Company
Honolulu, Hawaii

Young Entrepreneur of the Year
Dennis K. Kula
Mokes on Spokes/Technical Visions, Inc./
Linden Hawaii Surf/Molokai 
Rabbon Ventures
Honolulu, Hawaii

COUNTY OF HAWAII

Women in Business Advocate of the Year
Julie Hugo
Hugo Wong-Wilson
Hilo, Hawaii

COUNTY OF KAUAI

Small Business Person of the Year
Jean Marie Josselin
A Pacific Cafe, Inc.
Kapaa, Hawaii

Media Advocate of the Year
Gregg Gardiner
Kauai Times
Lihue, Hawaii

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Any REAL Reforms Coming by Adjournment?
Legislature Still Passing Your Buck

Hawaii's 1995 State Legislature is scheduled to adjourn May 1, but SBH
has predicted since the opening of the Session in January that it will
not do so. And though gambling is "dead" for this Session (though
technically NOTHING is "dead" until the lawmakers adjourn and leave the
taxpayers in safety) if you are a betting person you can bet the
Session will NOT end on time. There is no budget, no insurance reform,
no government reduction and no workers' comp relief. In short, this
Session to date is a costly waste of time for taxpayers and businesses.

What will happen in the final day frenzy is anyone's guess as the
political manuevering and deal making hits full stride. Reforms are
possible; just not likely.

The lawmakers are still horsetrading with taxes, budgets and special
interests. While businesses continue to go bankrupt shutdown or move
away from Hawaii, there is little concrete efforts to improve Hawaii's
hostile business environment. Words and actions by lawmakers regarding
taxes have the ability to make the business climate even worse.

Proposed increased taxes (GET, hotels, real property), elimination of
tax credits and higher fees are all still possible.

At press time, Conference Committees were just beginning to tackle the
final major issues of this Session: (1) the budget; (2) Hawaiian land
claim reparations; (3) no-fault auto insurance, and (4) workers'
compensation. Taxes could be part of any final equation.

The proposed $11.4 BILLION budget  faces a growing deficit according to
the Council of Revenues. Let's review: outgoing 8-year Governor Waihee,
told taxpayers before the election, he had left an $80 million surplus.
After the election, Governor Cayetano, the 8-year Lt. Gov., reported a
$150 million deficit. Days later, it had "grown" to $250 million. By
April, it was $350 million. Tax increases are  held over the heads of
business to cover the spending and taxing misdeeds of the
Administration and Legislature.Tax revenues are declining now as more
businesses shut down, go bankrupt or depart Hawaii. HB 133 would
partially "furlough" the army of costly state workers. But Government's
predictable answer: RAISE YOUR TAXES STILL HIGHER.

REAL workers' comp reform (to LOWER your premium)? Not likely. But SB
2133 helps.

Good bill: SB 1331 to remove Elections functions from Lt. Governor's
office. Bad bill: HB 1037 gives unions even more strike power.

The next Legislative Action Committee meets Wednesday, May 10, at the
SBH office from 11 am - noon.

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SBH Member Forum May 24
Business Survival Strategies For You

Is YOUR Business Healthy? If not, what can YOU do to improve it and
achieve maximum profitability?

Find out later this month, at the next SBH special member business
forum.

Small Business Hawaii, in cooperation with member firm Venture Planning
Associates, will present an intensive, hands-on, practical forum
designed to help your business survive Ñ and save money too.

"Business Survival Strategies" will be presented by William F. McCready
on Wednesday, May 24, from 10 am - noon, in the Garden Terrace of the
Halekulani Hotel in Waikiki. A luncheon with additional Q/A, networking
and an SBH update by Sam Slom will follow until 1:30 pm. Special
discount member rates will apply. Call SBH to get a reservation form
faxed to you, or pick up a regular copy of the SB NEWS.

McCready, well known business consultant and entrepreneur, will
administer a "Business Fitness Quiz,"  to help tell you whether to pat
yourself on the back, or focus on developing remedial strategies. In
the process, you will learn the following:

* 13 ways to identify business trouble signs
* 12 ways to cut costs and increase profits
* 10 commandments for a growth company
* 8 key qualities of a successful business
* 6 ways to identify potential profit centersÑ within your existing business!

Don't miss this opportunity to not only survive, but to prosper as
well. Send in your advance paid reservation form today. Seating is
limited and is first-come, first-served. Bring an employee, vendor or
spouse at the same advance discounted member rate (@$30).

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Member Counters Andy Rooney  and CBS's "60 Minutes"

Member Michael J. Coy, President, Venture Investment Associates, Inc.,
wrote the following letter to Andy Rooney and the CBS-television
program, "60 Minutes," last month, after hearing Rooney run down Hawaii
in a satirical manner:

Your comments during this evening's show (March 12) might give your
viewers the impression that we in Hawaii do nothing but go to the beach
and enjoy the islands' marvelous climate.

That impression would be an error and belies our small but growing
entrepreneurial community.

* The transaction computer industry was started in Hawaii by VeriFone
in 1980. When you use your credit card in New York, chances are it's
being run through a VeriFone reader.

* As you fly around the country on assignment, the air traffic
controllers use a system designed and assembled in Hawaii by Intelect.

* After you debark the plane and it is prepared for its next flight,
the turnaround time and expense are reduced by the use of a
heat-sensitive tape applied to the plane's wheels. The use of tape,
which changes color if the brake pads overheat, eliminates a two hour
visual inspection process. The tape was invented and made in Hawaii by
Camwil.

* Even though you may not use them personally, many of the CBS News
associates are linked by a personal computer network. The concept of
local area networks was developed at the University of Hawaii in the
late 1970s.

* Not to mention Hawaii's Kona coffee, macadamia nuts, Maui onions, and
anthuriums, which are sold at premium prices around the world.

But if it's beautiful scenery, year-round balmy temperatures, and a
multi-ethnic culture unique on the planet that appeals to you, you
might enjoy looking at the enclosed Visit Hawaii CDª, produced in the
islands by Visitor Communications Technologies.

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Finding $$$ at WIBC Forum

The next Women In Business Committee (WIBC) forum, "Finding $$$ to Do
Business" will focus on access to capital for women entrepreneurs in
Hawaii.

The  business forum is a meet-the-lenders workshop, Thursday, May 18,
at the Ala Wai Golf Course Club House meeting room (2nd floor), from
9:00 am to 1:00 pm. It will feature speakers from Hawaii's financial
community and SBH members discussing the latest methods of creative
financing. There will also be sessions on business plan preparation and
understanding financial statements.

The cost is $20 and includes light refreshments. For reservations and
more information, contact Laura Noda, Small Business Development
Center, at 522-8131.

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Speak Like A Pro Forum May 12

Wish you were better equipped to handle those presentations at work? 
Has your boss ever said, "You're in charge of the meeting today!" 
SPEAKING SKILLS = CREDIBILITY!  Now you can learn by watching the pro's
and hearing their tips! National Speakers Assn. - Hawaii's "Speak Like
A Pro" business luncheon is where you can learn more!  Hear four
different speakers and choose from fourteen to practice with!

"Speak Like A Pro" All-Star Lineup includes four local and mainland
professionals, each with a different 15 minute program followed by 10
minutes with your own pro:  TV Producer Lynn Waters Fires up Your Focus
From the Start; National Speaker Vanna Novak shows you how to Kapture,
Konnect & Keep Your Audience Turned-on; City Councilman Jon Yoshimura
helps you to Convince with Conviction; Small Business Hawaii President
Sam Slom shows you how to Leave'em Ready to Act or Ready to Laugh,
Don't Just Leave'em.

The event will be held at the Sheraton Waikiki Hotel on Friday, May 12
from10:45 a.m. - 1:30 p.m. Reservations are required, lunch is
included. For information call Don Sepe at 676-2975 or Betsy Allen at
239-6607.

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Member - Nominees Sought SBH Board Election Coming

This is the first annual notice to SBH members that they are invited to
seek election to the Board of Directors. Three Directorships, of the
current 10, are subject to election in 1995.

A directorship is a commitment for active involvement and service to
the organization, the membership, and the community. No Director, other
than the Executive Director, receives any compensation for voluntary
service. The term of office is three years. Directors with terms
expiring December 31, are: Janet Ha'ole, Triple Check Accounting & Tax
Service; Bob Sigall, Creative-1 Marketing, and Sam Slom, SMS
Consultants (current SBH President/Executive Director). Sigall and Slom
have indicated they will stand for re-election; Ha'ole will retire.

If you are a current, active member of SBH and would like to serve on
the Board, please contact the Corporate Secretary, SBH, by mail or FAX
(396-1726). A nomination packet will be sent to you for completion. You
may also nominate a member if you have his/her permission to do so. 
Deadline for nominations is October 1, 1995. Qualified member
candidates will be highlighted in a future issue.

Member voting takes place during November. New terms  are for the
period through December 31, 1998.

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Not-So-Sweet Thoughts About Hawaii's Business Climate

by  Stephanie Short, Sweet Thoughts Bakery

Editor's Note: SBH member Short, winner of the annual "SBH Civic
Leadership Award," presented in January, 1995, is calling it quits
after 10 successful years in the bakery business in Manoa. She wasn't a
complainer; she was a fighter. She will be honored by the Honolulu City
Council on May 3. Here are her final thoughts.

Well, after a couple years of continually feeling pushed out of Hawaii,
it's finally become a reality!

Sweet Thoughts bites the business graveyard!  Another fine, follow the
rules, good business is gone!  The continual threats of increasing
rent, workers compensation, and all other forms of required insurance,
unemployment and every other tax you can think of finally became a
reality and swallowed Sweet Thoughts up!

This state is an insane place to try to make a success of a small
business let alone just make a living owning a small business!  Believe
me, I've tried!!! Getting involved only gets you in trouble, what's a
business person to do??? When will this state wake-up and implode its
existing bureaucratic b.s. and learn that the small businesses fund
this state.  I guess when there are no more successful small businesses
and no more tax money.

Sweet Thoughts will operate through Mother's Day, Sunday, May 15, 1995
and then our doors are shut for good.  Wish I could say it's been fun!

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SBH Joins Anti-Graffiti War

Councilmember Donna Mercado Kim launched a new volunteer effort to help
erradicate graffiti on Oahu and Small Business Hawaii has signed on to
participate with the "Graffiti Busters Task Force."

The City is looking for volunteers to paint up and fix up, to report
graffiti incidents, and for small businesses to "adopt a park or nearby
business area." Also needed and welcome, are financial donations for
the program. SBH urges members to get involved (and to let SBH know of
your firm's volunteer efforts). A graffiti-free Honolulu is good
business.

For more information call the Eradication Hotline at 296-WIPE.

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New Group Movie Tickets Available

SBH  has a  supply of new member Consolidated Amusement Company's 
Group Movie Tickets (GMTs) . (Discounted tickets, NOT "passes.") The
new group tickets may be used through Dec.  7, 1995.

SBH makes these tickets available to members at the discounted price of
$4.50 per ticket. The discount tickets save $1.50 on each adult
admission. Current members may purchase from1-50 of the GMTs, but must
call the office first to determine availability and then personally
pick up tickets with a business check at the office, an SBH-sponsored
event, or at Something Special! in Kahala Mall.

There are no refunds or exchanges of GMTs and none are mailed.

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SBH President Speaks At Pittsburgh 
Freedom Society Dinner

(photo caption story in printed version)


Traveling to Pittsburgh, Pennsylvania in early April, SBH president Sam
Slom joined former Honolulu financial advisor Robert Chamberlain (R)
and renowned economist, educator and president of the Foundation for
Economic Education (FEE), Dr. Hans F. Sennholz (C), at the inaugural
meeting of the Pittsburgh Freedom Society. All three spoke at the
dinner gathering in Flag Plaza, Pittsburgh,  attended by 80 area
business and professional leaders.

Sennholz warned of the dangers of America's current economic policies,
the shortcomings of the Republican "Contract With America," and the
implications of the attack on the U.S. dollar. SBH is a supporter of
FEE, Inc., located in Irvington-On-Hudson, New York, the non-political
educational champion of private property, the free market, and limited
government, since its founding by Leonard Read in 1946. SBH hopes to
sponsor a FEE Economic Seminar in Hawaii in the near future.



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SMALL BUSINESS NEWS * ONLINE EDITION * MAY 1995, PAGE 3

SMALL BUSINESS VIEWS
By Sam Slom, President, Small Business Hawaii


As our Legislators supposedly wrestle with the deficit ($350 million
and growing) where are those "warm body" cuts in State Government?
Where are the promised cuts in State expenditures? After a lot of talk,
the size of government seems as bloated as ever. Business is being cut,
by taxes, work comp and regulations. Words are cheap; action is
delayed. Maybe the problem is finding a "warm" body in the protected
class of unionized state employees.

Scott Ellis, a VP at Smith Barney, was interested in the
Administration's estimate that a one-day per month furlough of state
employees would save the taxpayers an estimated $72 million. Ellis
suggested it would be even better if they took off one day a week.

While my family and I were visiting business clients and friends in
Pennsylvania, New York and New Jersey during April, representatives of
the Hawaii Department of Education were traveling too and visited
Kutztown University in Kutztown, PA. Kutztown's claim to fame, besides
being a former leading "teachers' college," is that graduate Andre
Reed, world class wide receiver for the Buffalo Bills, is the only NFL
player ever recruited at KU. Every year, KU holds a teacher recruitment
fair. This year, reps from the Hawaii DOE came to sign up new  grads to
teach in Hawaii to replace some of the 1,000 who took a lucrative early
retirement bonus. The DOE folks talked about Hawaii's climate and said
the cost of living is "only 12 - 18% higher than the Mainland." (Try
40%?) The starting salary in Hawaii is $6,500 below Pennsylvania and
the DOE never mentioned anything about home prices, rentals, food
costs, SAT scores or the location of new  teachers in Waianae or
Nanakuli. Good luck Kutztown grads!

My support is for the State Public Safety/Corrections Division in its
current attempt to put a stop to the epidemic of prison guard sick-outs
that result in more than $3 million in overtime annually. (On any given
day, incredibly, nearly 30% of the total employed unionized guards call
in "sick" or just don't show up). Maybe they should seek another line
of work. In April, the State did not call in extra guards at overtime;
instead, they curtailed some of the extra-curricular activities of the
prisoners (weight room, recreation, library, etc.) What a novel and
practical idea. Of course, the United Public Workers Union, and a civil
rights attorney, threatened suits against the state for "denial of
rights and benefits for the prisoners."

Though we've criticized Mayor ("I can still get one more fundraiser in
before the law changes...") Jeremy Harris (for many good reasons) he
deserves plaudits for: (1) finally outing the Frank Fasi "shaka signs"
on public works projects financed, not by Fasi, but by the taxpayers,
and (2) after 30 years (or more) of complaints about Honolulu's absurd
permit process, Harris said the City will now begin same day
residential permit processing, formerly a 3 - 6 month process. We'll
happily believe it when we see it. Meanwhile, a '96 Fasi-Harris race is
assured.

Mahalo to freshman Councilman Jon Yoshimura and staff for their efforts
in behalf of the City Ordinance (#197), originally introduced in '93 by
Gary Gill, that would allow Honolulu's beleaguered small businesses
operating out of non-ground floor space to have at least a modest
commercial identification sign. Current law prohibits any but
ground-floor tenants from any signage in high rise, costly, Hawaii.
Only the Outdoor Circle continues to champion this archaic and
illogical discrimination against non-wealthy business lessees. The
Council hears the measure again May 3. Let them know how you feel.

For years, politicians attacked Bishop Estate for not doing enough for
Hawaiian students. In April, the Estate announced it was going to build
and operate four new elementary schools (Hawaii, Maui and Oahu) for
students of Hawaiian ancestry. Immediately, some of the same
politicians - notably Rep. Jim Shon Ñ attacked the Estate for diverting
funds from  public schools (the Estate gives the DOE $13 million).
IMUA!

Just a thought: remember when we had creative entrepreneurial giants in
Hawaii, such as E.E. Black, Walter Dillingham, Henry Kaiser? These
risk-takers took nothing and made it into something. Contrast that with
our current crop of politicos that started with plenty and have made it
into nothing.

The State "Health Quest" fiasco shows once again (how many examples do
we really need?) that a program to subsidize one class of people at the
expense of others, is a morally bankrupting concept. The fact the
University students, who were paying $500 annually for insurance,
joined the Quest for "free," even though it costs $2,000 to insure them
now, should not be a surprise. Sadly, some small business owners joined
too, saying they're tired of paying for others and want some gravy
themselves. The State's original estimates of 80,000 to 100,000 Quest
"clients," has already topped $130,000 and is growing.

With friends like this: on April 21 in the Senate, honoring the SBA
Awardees, Matt Matsunaga introduced me as Francine Slom's "father."
Then, in the House, Gene Ward said I had been detained in the lobby,
searched, and found with a sharp instrument on me Ñ my tongue. Mahalo
guys! Enjoy Small Business Week Ñ its the only time most politicians
even recognize those of us who really take the risks and create the
jobs. Celebrate.

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SMALL BUSINESS NEWS * ONLINE EDITION * MAY 1995, PAGE 4 

STAFFING HELP 
by Pamela Gottlieb, Staffing Partners

Guidelines For Successful Interviews

Editor's Note: This is the 2nd in a series of employment guidelines by
Ms. Gottlieb. Last month she discussed  the importance of checking
references of applicants).

Here are some tips that should prove helpful in your hiring process:

1. Put the applicant at ease by establishing a rapport; 2. Ask open
ended - probing questions and let the applicant do 70% of the talking.

SAMPLE INTERVIEWING QUESTIONS

About work experience: 1. Tell me about your present (or last) job; 2.
What are (were) your major responsibilities;? 3. Tell me about some of
the things you feel particularly proud of in your current (last) job;
4. What were some things about your current (last) job that you found
difficult or  challenging and how did you deal with them?

About feelings regarding their job: 1. What are come of the reasons you
have (had) for leaving your (last) job;? 2. How do you feel about the
progress you made with your present (past) company;? 3. What do you
feel has been your greatest source of frustration in your present
(last) job;? 4. In what way do you feel your present (last) job has
developed you to take on even greater responsibilities?

About people: 1. What kind of people do you like working with;? 2. In
what ways has your supervisor helped you to further develop your
capabilities;? 3. How do you feel about the way you, or other
employees, were treated by your  current (former ) boss;? 4. What kind
of people do you find it difficult to work with, and how have you
overcome this?

About objectives: 1. What are some of the things that are most
important to you in a job and why;? 2. Where do you see yourself in
terms of your career in 5 years;? 3. What are some of the things,
outside your job, that you have done or plan to do to  help you achieve
your career objectives;? 4. What do you want from your next position
that you are not (or did not get) getting from your current (last)
position?

About themselves: 1. How would you describe yourself;? 2. What are some
of the things that motivate you;? 3. What do you consider your greatest
strengths;? 4. What areas are you currently working to improve on?

About interest in job/company: 1. What do you know about our company;?
2. Why are you interested in this position;? 3. Why do you think you
would enjoy this job;? 4. What interests you about our products (or
services)?

NEXT MONTH:  A Sampling of ILLEGAL Questions You May NOT Ask on an
Interview.

__________________________________________________________________

More On Bank Of America

In your November, 1994 issue, you printed an article written by Susan
Kinsler with the headline, "Discriminating Against Small Business."  In
order to find out who was doing the discriminating you had to read the
article.  In your December, 1994 issue you printed an article written
by Paul Rehob with the headline, "Bank Of America Hawaii Is A Friend To
Small Business."  No mystery there.  The headline says it all.  In your
January, 1995 issue Ms. Kinsler questions whether or not Mr. Rehob's
article was a rebuttal (as it didn't answer any of her allegations) or
a FREE advertisement.  So far, no response from anyone.  So, please
allow me.

It is obvious that Bank Of America Hawaii would like to think of
themselves as a friend to small business.  In order for this to happen,
small business owners will have to agree.  I know of none who do.  I
was probably the last hold out because I wasn't sure.  With the help of
BofAH my mind had been made up.  I am now absolutely positive that Bank
of America Hawaii is NO friend to any small business owner anywhere. 
They do not even think of us as human beings.

BofAH has a sign at each branch stating "5 Minute Service Guarantee."
If you are kept waiting in line for more than 5 minutes they will pay
you $5 for your inconvenience.  If you are a sole proprietor of a small
business and are kept waiting for a longer than 5 minute period and
have the audacity to ask for the $5  you will be turned down.  THEY DO
NOT PAY SMALL BUSINESS PEOPLE - ONLY REAL HUMAN BEINGS NEED APPLY. 
There is no written policy on this.  No brochures or procedural
manuals.   They know it's illegal to discriminate so they do it without
writing it.  No one ever said they were stupid.  How's Mr. Rehob going
to answer this one?  What kind of headline will you give him when he
does?

Ñ Ray Mitrulevich, Aloha Brake Company

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Marketing Ideas By The Hour

"Marketing Ideas by the Hour" provides low cost marketing consulting
for entrepreneurs, retailers, and people with work-at-home businesses.

It's a new concept by SBH member Rich Budnick, of Rich Budnick and
Associates, that reaches out to business people who need a lending hand
at an affordable price.

Entrepreneurs who  are  too busy or lack the creative skills to produce
marketing plans and publications can be helped.

A recent survey by a national business magazine reveals that most
businesses admit they need marketing help, but few devote much, if any
time to it.

Entrepreneurs can increase business dramatically by using no cost, low
cost and moderate cost marketing programs.

Budnick's "Marketing Ideas by the Hour" offers a variety of marketing
options that fit within a limited budget.

A menu of low cost marketing programs  includes: brochures, flyers,
newsletters, promotions, news releases and publicity, advertising,
technical writing, special events, video scripts, customer service
programs, and speech writing.

Successful marketing means a lot more than just buying ads. Business
people should consider opportunities to attract attention and reach out
to their customers.

Now is the best time to begin a marketing program.  When your
competitors are cutting back, you will stand out.  The savvy
entrepreneur can gain a competitive edge by getting noticed and gaining
new customers through marketing strategies for retailers,
entrepreneurs, and people who work at home.

Confidential consultations are available either by phone or in person.

SBH members may also know Budnick  as the author-publisher of three
best-selling books:  Hawaiian Street Names, Maui Street Names, and
Stolen Kingdom.  Budnick has sold 24,000 books published by his Aloha
Press by receiving dozens of media news stories worth hundreds of
thousands of dollars in free publicity in newspapers, on radio and
television.

He also has been a Facilitator at several SBH "Share and Tell" Business
Forums on the topic, "Marketing During a Recession".

For help, call Budnick  at 395-1161.

__________________________________________________________________

SMALL BUSINESS NEWS * ONLINE EDITION * MAY 1995, PAGE 5

About the Small Business News Online Edition

Small Business Hawaii breaks new ground as it enters the information
age with the online edition of Small Business News. What you see here
is an abridged version of the regular May 1995 issue of Small Business
News.

Feel free to browse and download these articles for your personal
reference.

The articles that appear in this online edition of Small Business News
are selected highlights taken from the regularly printed version, with
some editing to bring the information as up to date as we possibly can.

Small Business Hawaii invites you to comment on anything related to
small business issues in Hawaii. Send us your comments and news of
awards, promotions, etc., with photographs (if possible) to SBH by the
10th of the month for the next issue.

Articles can be sent via regular (snail mail) to:

Small Business Hawaii
Hawaii Kai Corporate Plaza
6600 Kalanianaole Hwy., Suite 212
Honolulu, HI 96825

We also accept FAXED articles at: (808) 396-1726 
(Sorry! faxed photos not acceptable.)

You can also E-Mail your articles to Melvin Ah Ching right 
here at H4, Hawaii's Data Superhighwayª.

Articles sent through the Internet can be forwarded to 
macpro@lava.net

For more information about SBH call: (808) 396-1724

SMALL BUSINESS NEWS ONLINE
May 1995 * Volume 20, No. 5

Editor & Publisher: Samuel M. Slom
Directors:  Joyce Edwards, Jean Fukuda, Jed Gaines, Janet Ha'ole, 
Kenneth T.G. Lum, Michael R. Marsh, Bob Sigall, Sam Slom, 
Jane Tatibouet & John Yanagihara.
Computer Graphics: Melvin Ah Ching

Online Service Provider: 
H4, Hawaii's Super DataHighwayª @ (808) 263-8625
Internet: 204.182.49.10 or www.hotspotshawaii.com.

__________________________________________________________________

Small Business News Online designed & compiled by:

MELVIN AH CHING PRODUCTIONS
Desktop Publishing & Consulting
Phone: (808) 946-2676
E:Mail: Melvin AhChing, H-4 Hawaii Data Superhighway
Internet: macpro@lava.net 

Reposted from file on H4 BBS. 798.